Museum of Science and Industry

Using Manchester’s big wheel, maverick creatives and decision makers from independent creative businesses and organisations have the chance to collaborate at 180 feet and fast track to working with one of the UKs major consumer brands as part of the b.TWEEN 08: Branding Talent launch.

Branding Talent brand partners, Littlewoods, Aegis Media and Carat will unveil a bespoke brief for an innovative 360 campaign to best approach today’s increasingly fragmented mediascape.

To aid this collaboration, creatives and decision makers are invited to join each other for a ride on Manchester Big Wheel after a glass or two of bubbly on Friday 2nd May. They will have as long as it takes for the wheel to complete a cycle to introduce themselves to the person sharing the carriage - 360 networking at 180 feet!

Steve Taylor, Director of Development & Innovation, Ages Media UK comments: “We are looking for innovative, collaborative, cross-platform ideas that respond to the Littlewoods' brief.”

“This is a fantastic opportunity for independent creatives from design, creative technology, software design, TV, mobile, web and gaming to find potential collaborators, develop new products and explore new routes to market.”

The overall winner will be announced at the b.TWEEN 08 awards, on 20 June. The team that comes up with the winning, relevant and viable proposition will be commissioned by Littlewoods at market rates to implement their solution and receive a £5,000 cash prize. Aegis Media and Carat will support and facilitate the execution.

b.TWEEN 08: Branding Talent launch event in partnership with 4Talent will take place on Friday 2 May, 6-10 pm at Selfridges Moet Bar and Manchester’s big wheel. www.btween.co.uk

b.TWEEN 08 is a Just-b. Production.

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For further information please contact:

Chris Howett / Blanche Duggleby

0114 221 0589

chris@just-b.com / blanche@just-b.com

Editors Notes:

b.TWEEN08: where interactive ideas are seeded, shared and sold

18-20 June

Museum of Science and Industry, Manchester

b.TWEEN is about knowledge sharing , learning from peers and doing deals

b.TWEEN connects talent scouts from big companies and talented indies with big ideas

b.TWEEN uses innovative technology and radical formats to deliver cutting edge, interactive events with networking and business at their core

Nowhere else will you find such a diverse gathering of influentials and pioneers; all hungry to explore what can happen when the worlds of Advertising, Creative Technology, Film, Games, Mobile, TV, Web collide. All sessions are available live via webcast and distributed on YouTube after the event

b.TWEEN attracts a physical audience of 300 of the worlds most forward thinking digital innovators and entrepreneurs and an online audience of thousands more

b.TWEEN08 is supported by:

Channel 4, BBC, New Media Age, HP Labs, North West Development Agency, Technology Strategy Board, Museum of Science and Industry, ICA, Kinura, Ambient Worlds, Skillset, Aegis, 4Talent, Creative Partnerships, Arts Council of England

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